Showing posts with label Henry Sy. Show all posts
Showing posts with label Henry Sy. Show all posts

Thursday, November 13, 2008


IF YOU BUMP, YOU GET LUMP

Not to be outdone, Henry Sy's SM Group has shown keen interest in taking over the entire operations of PhilAm Life in the near future if negotiations turn out as planned. One SM executive said that if and when that happens, and upon assuming operations of PhilAm Life, they will start right away with the launching of a brand new insurance policy for clumsy accident victims, and its name will be announced later. But here's the deal - If you bump your head, Banco de Oro will immediately pay you LUMP SUM.

Monday, November 10, 2008




DISTURBING SM MALL POSTERS AND BILLBOARDS

Okay, so he's the wealthiest Chinese-Filipino according to Forbes magazine, with $3.1 billion in total assets and 30 mega-malls all over the country. But in my book, Henry Sy (and Co.) is also the most un-patriotic and the most un-nationalistic among the other taipans and tycoons in the country. Why do I say this? Just look at the posters and billboards displayed all over his SM Malls, and you will see that all if not most of the pictures of models or endorsers of his in-house products are Caucasian people. The products and apparel they are endorsing are locally manufactued but carry imported brands. Is that why their talents are "imported" as well? We are in the Philippines. These malls are not in some western countries like the US and the UK, but come to think of it even western countries use non-Caucasian models like African -Americans and Asian-Americans. So why can't SM stick to some good old home-grown talent? And why am I making a big deal out of this, many have asked? Well, first of all, Henry Sy owes the Philippines big time for granting his ancestors from mainland China Filipino citizenship and recognition. He shouldn't forget his humble beginnings when he started what was originally called Shoe Mart. In short, admirable as he is since his days of selling shoes and slippers, he must never forget that as his malls are spread all over the country, it wouldn't hurt him a bit if he promotes his stores and his products with Filipino values and culture and with our very own heritage, and by doing so, he could start by using Filipino models to appear on his posters and billboards. At 83, the sting of colonial mentality has never left him. Proof of this is the name of an in-house drugstore located in all SM malls called Watson's. Now, how much western can you be more than that? If I were them, I'd use a little Filipino ingenuity and wit and call it 'SM Megamot.' Okay, so it's not him. It's probably his executives who have decided on this. But doesn't he see them? After all, he and his children are known to do the rounds on their malls on a regular basis inspecting every operations and management styles of each. His fellow-taipans and tycoons are not so guilty of this insult on all Filipinos. SM malls are anti-Filipino then, and we must lodge a protest to this. No wonder whitening creams are selling like hotcakes these days, and right in SM malls! They promote a big lie that to be white-skinned is to be beautiful and acceptable and even successful. Look how these creams have now creeped into every kayumangging-Filipina's shopping list. It gives a wrong message that a brown-skinned person is less desirable and less likely to land a good job and promote or sell a product compared to a white-skinned person or persons who just happen to make it as talents and models for Henry Sy's SM products. The US just had its first non-white president. Time to change our false beliefs. If white is beautiful as it connotes cleanliness, black or even brown are too as they connote completeness and presence of all colors. Love your country like it's the only one you've got. After all, its inhabitants have given you so much wealth making you a true SM - Super Mayaman, but Sobrang Maka-dayuhan.


Friday, October 31, 2008


PET PEEVES 2

As mentioned, UNDERTOW will list its top ten pet peeves on an occasional basis, a first-hand experience of them, many as they come, right within the heart of Bayani Fernando's Metro-Gago, Tao-Ginago / "urbanidad pero que barbaridad" metropolis.

My top ten pet peeves for this post are as follows:

1. Bayani Fernando's posters. (katas ng flood control project for Metro Manila?)
2. Subdivision security guards who won't accept your ID and insist on your driver's license. (duh!)
3. SM malls featuring caucasian models on their billboards and posters promoting locally-made clothing and items. (don't you like brown people, Mr. Sy?)
4. Movie-goers sitting near you who (still) talk on their cellphones while the film is on. (are you telling him the story, 'cause I bet your abusing your Sun cellular?!)
5. Cashiers who always ask you for coins before giving you your change. ("may dalawang piso nalang kayo?")
6. Out of order MRT escalators. (MRT=Massive Respiratory Tension)
7. Out of order LRT elevators. (LRT=Lacking Repairs Today)
8. Internet cafe customers who play on-line games, screaming and cursing. ("hey boy, this your house too?")
9. Idiotic noontime shows like 'Wowowee' that promote mendicancy to its contestants both young and old. ("hello papi, ang pogi pogi mo talaga! pa-kiss! penge pera!")
10. Idiotic noontime show hosts like Willie Revillame who openly displays his sexual immorality while exploting young girls on his show. (attention: MTRCB ... again.)

Saturday, April 12, 2008


SM MALLS ARE ANTI-FILIPINO


I've asked this before and I'll ask this again. Why do SM malls feature Caucasian models on their posters and billboards to promote local brands made to appear imported? This certainly gives the wrong impression that white people are more acceptable and more pleasing to look at when it comes to selling their wares, and that the color 'kayumanggi' may not endorse too well in comparison. No wonder whitening creams are the top selling items these days. It's because of ant-Filipino culprits like SM that prefer to display white-skinned people instead of the beautiful brown. Mr. Sy, revamp your advertising department. They're anti-Filipino. Otherwise, you might as well build another SM mall in the Spratlys.

Friday, June 08, 2007


SIN LIONG

(UNDERTOW - The Philippine Chronicle, May 5, 2007)


It has been almost six years now since I gave up driving my car, relying instead on the MRT, the bus, the jeepney and the tricycle to take me to my destination, not to mention the frequent walks I take as I head back home, and this deliberate act on my part has made my life simple, economical and less stressful. It has also taught me valuable lessons on humility. I also believe this to be my humble contribution for a better environment. In contrast, take for example the fellow who drives around with his car bearing a single-digit license plate such as the number eight. A lot of times, he's not even the authorized user of that figure. Again, this is where delicadeza is the order of the day, for gone are the days when honor, integrity or 'sin liong,' as our Chinoy brothers call it, were part and parcel of every respectable individual. Which reminds me, is it morally correct to call some of our congressmen "honorable?" For almost always, the lawmakers we put in office become the lawbreakers we see on a regular basis. Don't you just love seeing these guys, part human and part Cayman whenever they ignore a traffic light, bully their way around city streets, or park at a prohibited space like the ones reserved for the handicapped, and especially when they alight from their gas-guzzling Expeditions and Escalades, Safaris and Sequoias wearing expensive items of clothing and jewelry, knowing full well that their slavish constituents back home can't even have a decent meal each day or are unable to send their kids to school? The very people who vowed before us yesterday to be our noble representatives are today the sleazy tyrants of our society. It would be good to see them even just for a day living up to the title "honorable" just like some of their colleagues in the house, but that would be a cold day in hell. On election day, let's put in office truly honorable men and women. We know who these people are. It's high time we look way beyond popularity and family names. A candidate isn't a bit better than the other just because the office at stake was first occupied by his father or her husband. Let's vote for honor, character, morality and integrity. Vote for the candidates with 'sin liong.'


While we are grateful to Mr. Henry Sy and his children for giving us great SM malls, we must also be disappointed and peeved for their racial preference. Have you noticed how SM malls prominently display huge indoor posters of white-skinned people endorsing even local brands? With the exception of Ms. Charlene Gonzales as their official poster girl, the rest of them are Caucasians. I therefore ask SM owners and SM management this question: What's wrong with being brown, or for that matter any other color but white? Or are you simply convinced that white people are more enticing and are more believable for product endorsements? Have you no faith in a Filipino with 'kayumanggi' features when it comes to selling your wares? No wonder whitening cream is a hot-selling item these days. Not only do your posters send a misleading message to the general public, they're also quite disturbing to us who are proud of our brown heritage.


Whenever I see an ambulance speeding down the highway in an apparent emergency, I can almost always predict with accuracy that some imbecile behind the wheel is tailgating, sometimes wishing that the person needing immediate medical attention in that ambulance were the brainless tailgater himself. What drives some motorists to take advantage of an emergency situation such as this to get ahead of other cars is sheer selfishness and stupidity. On the other hand, there are ambulances that pretend to be in an emergency with the same reason of wanting to be ahead of the pack. Both situations are serious road crimes and must be stopped accordingly before a major pile-up occurs. Next time you happen to be a witness, steer clear and don't give in to the sweet temptation of tailgating yourself. Instead, inform the LTO hotline and hope they act on it promptly for a change.


The mushrooming of underbone (100cc-125cc) motorcycles on our streets have contributed greatly to the rapid increase of injuries and casualties relating to this because there are still motorcycle riders who simply refuse to wear a crash helmet. Big names in the motorcycle industry here in the Philippines such as as Suzuki, Yamaha, Kawasaki and Honda have a social responsibility of prioritizing rider safety at all times, instead of just thinking only of pure profit at any cost. And how should they do this? Simple. Their accredited dealers nationwide could throw in acceptable factory crash helmets as a mandatory part of each sale. Never mind if the buyer says he already owns one. A spare helmet can always be used by someone else such as his passenger. It's always wise to think of safety first before hopping on that motorbike. The benefits are far greater than vanity or driving around with the helmet worn halfway on the head or simply strapped to an elbow. As a matter of fact, many motorcycle accidents occur within the vicinity of the rider's residence or place of work. So it's always best to put on that helmet even if you're just 'going around the corner.' And to the cops, please enforce the law at all times and practice leadership by example. Wear your crash helmets instead of your gold trinkets.


After reading Carmen Guerrero Nakpil's wonderful autobiography and memoirs of the old pre-war Ermita I never knew entitled "Myself, Elsewhere," I have come to embrace much more the reminder of how important impeccable manners and decorum were in those days, and how equally if not more important they are today. My very own parents, 'Ermitence' themselves, were brought up in such orderly fashion. My mother lived her life like a true citizen of Ermita, and my father continues to do so to this day. further on, the book takes you to streets like Calle Cortada, Calle San Carlos, Isaac Peral, A. Flores (where my father was born) and Salsipuedes, and fiestas such as the Bota Flores or the 'pelting of flowers,' Tres Reyes Magos and the Fiesta del Pueblo. The book also makes mention of my Protestant father's marriage to my Catholic mother, the wedding taking place at a side altar of the Ermita church, as it was decreed then for mixed-marriages. Ermita got its name from an old Spanish monk who lived his life that of a hermit, and thus the town was known as Hermita or Ermita for Hermitage. Another book worth reading is "Manila Men in the New World" written by Floro Mercene. The author writes about the Filipino migration to Mexico and the Americas from the sixteenth century onwards. The four-hundred year old Filipino diaspora may well have a direct link to our present Overseas Filipino Workers or OFWs. At first, they were called Manila Men and it was only in the nineteenth century when they assumed their present identity as Filipinos.


SYERAP FILES: Manny Pacquiao and Chiz Escudero will team up as they both eye the presidency and vice-presidency respectively in 2010. Their campaign slogan: "VOTE CHAMP WITH CHIZ!"